The collection draws inspiration from the deep richness of dark roast coffee, the complexity of aged wine, and the tactile elegance of velvet. Brewlette is positioned as more than a colour range, presenting itself as a crafted study in layered beauty, precision, and intentional design, reflecting the idea that luxury is deliberate, slow-built, and curated.
Through Brewlette 2026, Streax Professional redefines brunette not as a single uniform shade but as a multi-dimensional expression of depth and personal evolution. The collection incorporates rich brunette bases enhanced with carefully placed tones of copper, mahogany, red, and blonde, designed to create movement, shine, and visual texture. The resulting colour stories aim to deliver understated elegance, premium appeal, and wearable sophistication aligned with modern beauty preferences.
Rochelle Chhabra, Head of Streax Professional, stated that Brewlette celebrates the artistry of brunette hair by creating depth, movement, and dimension in a premium yet wearable format. She emphasized that the brand’s broader mission is to support salon professionals through inspiration, education, and trend leadership, enabling them to enhance service offerings and deliver greater value to clients. She further added that Brewlette is designed as a creative platform for hairstylists, empowering them with techniques and inspiration to thrive in a competitive market where precision and personalization are essential.
Priyancka Puri, Senior Vice President – Marketing at Hygienic Research Institute Private Limited, noted that Brewlette reflects a broader transformation in the definition of luxury within the beauty industry. She explained that modern luxury is defined not by excess but by authenticity, craftsmanship, and intention. According to her, the collection transforms brunette, traditionally perceived as familiar, into a more expressive and dimensional aesthetic that is slow-crafted, premium, and emotionally resonant. She added that Brewlette is designed to position colour as an evolution rather than a simple transformation.
Technical Ambassador Najeeb Ur Rehman highlighted the layered construction of the collection, stating that each look has been developed through precise colour placement and tonal reflections to achieve movement, shine, and dimensional depth. He emphasized that the strength of Brewlette lies in subtle sophistication rather than overt transformation, allowing the richness of the colour to reveal itself gradually. He further described the collection as a reflection of craftsmanship rooted in texture, restraint, and technical refinement.
Inspired by global fashion influences including old-money aesthetics, slow-crafted beauty, and premium editorial styling, Brewlette aligns with the growing consumer preference for understated elegance and enduring style. The collection reinforces Streax Professional’s positioning as a trend authority in the professional hair industry, delivering globally inspired trends and advanced colour artistry tailored to the evolving Indian consumer market.
Streax Professional, launched in 2004 by Hygienic Research Institute Private Limited, has built a strong presence in the salon industry as a trusted professional brand for stylists and consumers. The brand is known for innovative, research-driven formulations designed specifically for Indian hair types and maintains a wide distribution network. Its professional hair colour range, including Colour, Developer, and Ultralights, continues to show consistent growth and is supported by partnerships with more than 40,000 salons across India and international markets.
Hygienic Research Institute Private Limited, established in 1957, is a leading Indian company in the beauty and personal care sector, specializing in hair care, skin care, and salon solutions. Over its six-decade legacy, the company has evolved into a multi-brand organization with brands including Vasmol, Streax, Streax Professional, and Florozone. The company operates six manufacturing facilities that adhere to international quality standards and has received recognition such as Great Place to Work certification and awards for workplace innovation and excellence in the fast-moving consumer goods sector.
The launch of Brewlette 2026 reinforces Streax Professional’s commitment to advancing salon artistry, strengthening stylist capabilities, and redefining brunette hair colour as a sophisticated, dimensional, and commercially relevant expression of modern beauty.
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